Teaching, Advising & Creating

Become a smarter
K-pop fan.

Popsori teaches people how to build careers in K-pop, advises brands on understanding K-pop audiences, and creates fun, in-depth videos about the industry.

Explore Popsori Meet Jason
700+events covered
12 yearsliving in Korea
3 lensesTeaching · Advising · Creating
Hi, I’m Jason.Your K-pop industry “unc.”
Jason Yu, founder of Popsori

What Popsori does

Three ways we make
more sense of K-pop.

For fans, future professionals, and companies ready to go deeper than surface-level K-pop.

Careers with a map We teach We help college graduates and working professionals turn the skills they already have into realistic paths into the K-pop industry. Explore career guidance Strategy fans can feel We advise We help companies and brands sharpen their positioning, understand K-pop audiences, and market with cultural fluency. View advisory services K-pop in-depth We create We make video essays, interviews, and visual stories that unpack the business, history, and culture behind the music. Watch our videos

Explore Popsori

The smarter side of K-pop, on video.

8 videos

For future K-pop professionals

Want a realistic path into the K-pop industry?

Get behind-the-scenes industry insights, my honest takes on the industry, and early notice about upcoming Popsori career workshops.

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Have a project in mind?

Let’s work
together!

Invite Jason to teach, bring Popsori into your next campaign, or collaborate on a story worth telling.

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