K-pop media, education & strategy

Become a smarter
K-pop fan.

Popsori creates thoughtful deep-dive videos, teaches people how to build careers in the K-pop industry, and helps brands better understand K-pop fans.

Explore Popsori Meet Jason
700+events covered
12 yearsliving in Korea
3 lensesmedia · education · strategy
Hi, I’m Jason.Your K-pop industry “unc.”
Jason Yu, founder of Popsori

What Popsori does

Three ways to make
more sense of K-pop.

For fans, future professionals, and companies ready to go deeper than surface-level K-pop.

Careers with a map We teach We help college graduates and working professionals turn the skills they already have into realistic paths into the K-pop industry. Explore career guidance Strategy fans can feel We advise We help companies and brands sharpen their positioning, understand K-pop audiences, and market with cultural fluency. View advisory services The smarter side of K-pop We create We make video essays, interviews, and visual stories that unpack the business, history, and culture behind the music. Watch our videos

Explore Popsori

The smarter side of K-pop,
on video.

8 videos

For future K-pop professionals

Want a realistic path into the K-pop industry?

Get behind-the-scenes industry insights, my honest takes on the industry, and early notice about upcoming Popsori career workshops.

Join the Newsletter Best of all, it’s free.

Have a project in mind?

Let’s work
together!

Invite Jason to teach, bring Popsori into your next campaign, or collaborate on a story worth telling.

Start a conversation