Hi, I'm Jason!
Become a smarter K-pop fan with us
I’m a K-pop strategist, creative producer, educator, and the founder of Popsori.
Through Popsori, I create fun and insightful content, teach aspiring professionals how to build realistic careers in K-pop, and advise companies that want to connect with K-pop audiences.
What does Popsori do?
We create. We teach. We advise.
Let’s break down what that actually means!
We Create
We produce in-depth YouTube essays, artist interviews, event coverage, industry explainers, and fun social content exploring the business, history, and culture behind K-pop.
We Teach
Breaking into K-pop can be confusing, especially when you don’t have industry connections or live in Korea.
Through workshops, university lectures, mentoring, and an upcoming online course, we give aspiring professionals practical, no-fluff guidance on where their skills fit and how to build a realistic career in K-pop.
We Advise
K-pop fans can tell when a brand just doesn’t get them.
We help companies better understand K-pop audiences, strengthen their positioning, solve marketing challenges, and identify opportunities to grow their reach and revenue.
Why Trust Popsori?
Built on Real Industry Experience
My career has taken a few unexpected turns. I spent 12 years in Korea and worked across journalism, data science, and brand marketing.
Along the way, I’ve attended and covered more than 700 concerts, festivals, and conventions and collected more press badges and lanyards than any reasonable person probably needs.
Want the full story, including teaching kindergarteners, collecting press badges like Pokémon, and cosplaying as a Korean high school student?
