Become a smarter
K-pop fan.
Popsori teaches people how to build careers in K-pop, advises brands on understanding K-pop audiences, and creates fun, in-depth videos about the industry.
Three ways we make K-pop easier to understand!
For fans, future professionals, and companies ready to go deeper than surface-level K-pop.
The CrossoverK-pop × anime.
K-pop × games.
In addition to going in-depth on K-pop, Popsori explores how the genre crosses into anime, gaming, esports, and J-pop. We’re big fans of seeing K-pop connect with other corners of pop culture.
We’ve been fortunate to be invited to these conventions, festivals, and industry events, where we’ve met plenty of people who are just as passionate about K-pop.
The smarter side of K-pop, on video.
10 videos
Interviews9:12
Can cosmosy Become Japan's Next Global Girl Group? | Popsori loves cosmosy
Can a Japanese girl group take the best of K-pop and J-pop to become the next global sensation?
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K-pop In-depth15:12
K pop Labels Aren't Always the Villain
Why the familiar “evil label versus innocent idol” story leaves out risk, infrastructure, legal protection, and the messier reality behind the industry.
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K-pop In-depth21:02
K pop Concert Fatigue: Why US Fans Can’t Keep Up Anymore
Remember when K-pop concerts were actually affordable? Remember when the U.S. only got a handful of shows a year instead of a nonstop flood?
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K-pop In-depth11:52
Skipped Again? How K-pop Tours Actually Pick US Cities
A practical breakdown of how venue size, airports, local demand, and touring logistics determine which U.S. cities make the route.
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K-pop In-depth14:49
APT's Rapid Rise: From Drinking Game to Global Sensation
From Korean drinking game to global hit: the cultural roots, viral mechanics, and lasting impact behind ROSÉ and Bruno Mars’ phenomenon.
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K-pop In-depth8:53
Is Hearts2Hearts the next SNSD or Red Velvet?
What Hearts2Hearts’ divisive debut reveals about SM expectations, dreamy concepts, and the pressure facing a new fifth-generation group.
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K-pop In-depth21:52
What fans didn’t see at the 2024 MAMAs in LA
What's it like attending the very first MAMAs in the US? The 2024 MAMAs (MAMA Awards) made its debut in LA for Day 1.
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K-pop In-depth33:30
K-pop at the biggest fighting game con: EVO 2024
Popsori meets fighting-game fans, creators, staff, and pros to explore why K-pop runs so deeply through the FGC.
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K-pop In-depth31:08
NewJeans Silent No More: The Livestream That Shook K-pop
A detailed look at the livestream, its unprecedented ultimatum, the competing narratives, and what it could mean for the group.
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K-pop In-depth10:50
Defining the K-pop ‘It’ Girl Factor
Every generation, there’s a handful of female K-pop stars that transcend the K-pop world and become known to the Korean mainstream. They’re in CF ads, your favorite K-dr…
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