Teaching, Advising & Creating
Become a smarter
K-pop fan.
Popsori teaches people how to build careers in K-pop, advises brands on understanding K-pop audiences, and creates fun, in-depth videos about the industry.
What Popsori does
Three ways we make
more sense of K-pop.
For fans, future professionals, and companies ready to go deeper than surface-level K-pop.
Crossover culture
K-pop × anime.
K-pop × gaming.
In addition to going in-depth on K-pop, Popsori explores how the genre crosses into anime, gaming, esports, and J-pop. We’re big fans of seeing K-pop connect with other corners of pop culture.
We’ve been fortunate to be invited to these conventions, festivals, and industry events, where we’ve met plenty of people who are just as passionate about K-pop.
Explore Popsori
The smarter side of K-pop, on video.
Industry15:12
K-pop Labels Aren’t Always the Villain
Why the familiar “evil label versus innocent idol” story leaves out risk, infrastructure, legal protection, and the messier reality behind the industry.
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Tours & events11:52
Skipped Again? How K-pop Tours Actually Pick U.S. Cities
A practical breakdown of how venue size, airports, local demand, and touring logistics determine which U.S. cities make the route.
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Artists & music14:49
APT’s Rapid Rise: From Drinking Game to Global Sensation
From Korean drinking game to global hit: the cultural roots, viral mechanics, and lasting impact behind ROSÉ and Bruno Mars’ phenomenon.
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Artists & music8:53
Is Hearts2Hearts the Next SNSD or Red Velvet?
What Hearts2Hearts’ divisive debut reveals about SM expectations, dreamy concepts, and the pressure facing a new fifth-generation group.
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Tours & events15:36
aespa’s Oakland Debut Was Great—but Its Virtual Concept Fell Flat
A first-person concert analysis of aespa’s Oakland debut—from the Bay Area crowd to the gap between the performance and virtual concept.
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Culture & crossovers33:30
K-pop at the Biggest Fighting Game Con: EVO 2024
Popsori meets fighting-game fans, creators, staff, and pros to explore why K-pop runs so deeply through the FGC.
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Industry31:08
NewJeans Silent No More: The Livestream That Shook K-pop
A detailed look at the livestream, its unprecedented ultimatum, the competing narratives, and what it could mean for the group.
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Industry22:28
A Day in the Life of a K-pop Store Owner: Kloud K-pop
Follow two former nine-to-five professionals as they build Kloud K-pop and reveal the work behind running an independent K-pop store.
Watch on YouTubeTry a broader search, or clear your filters to explore every Popsori video.
For future K-pop professionals
Want a realistic path into the K-pop industry?
Get behind-the-scenes industry insights, my honest takes on the industry, and early notice about upcoming Popsori career workshops.
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