About · Professional
Shape your K-pop strategy with an industry insider.
Jason Yu is a K-pop strategist, creative producer, educator, and founder of Popsori. His work spans media, audience insight, brand strategy, and real-world execution.
A cross-functional career
One career.
Multiple sides of the industry.
Jason began his career in software engineering before moving to South Korea in 2010, where he would live and work for the next 12 years. While teaching at Konkuk University and Sogang University, he built a second career in journalism and Korean media. He eventually working as a reporter, editor, and team leader for organizations including Yonhap News, The Korea Times, the South China Morning Post, and Korean Air’s MorningCalm magazine.
He later moved from covering the Korean entertainment industry to working within it. His roles expanded into data analysis, brand marketing, creative production, artist relations, and tour management, including behind-the-scenes work with major K-pop companies such as JYP Entertainment and HYBE. After returning to the United States, his experience also crossed gaming and technology through Google Stadia and Meta’s Short Form Serials team.
Today, that combination of editorial, analytical, creative, and operational experience gives Jason a broad view of how entertainment companies, artists, media teams, partners, and audiences interact. Through Popsori, he turns that perspective into content, education, advisory work, and live-event execution.
Selected organizations
Experience across K-pop, media, live events, and technology.
Across his career, Jason has worked with, contributed to, or supported organizations shaping entertainment and culture in Korea and the United States.
K-pop & music
Media & editorial
Live, gaming & technology
Relationships have included employment, editorial assignments, press coverage, industry collaboration, and project support.
Selected leadership experience
Strategy that leaves the slide deck.
Across concerts, tours, workshops, and cultural events, Jason has worked at the intersection of brand strategy, audience engagement, and on-the-ground execution.
Tour management
Artist & tour operations
AleXa · U.S. West Coast
Strategy to execution
Brand & campaign strategy
HYOLYN · Northern California
Workshops & lectures
Education & speaking
Career insight, made practical
Selected events
Selected Events & Industry Access
Jason has been invited to, attended, or covered major festivals, conventions, and award shows as press, media, or an industry guest.
Participation and credentials vary by event and have included press, media, and industry-guest access.
Built inside the ecosystem
Editorial standards.
Industry context.
Audience instinct.
Jason’s work has crossed music, media, gaming, esports, and Asian pop culture. That range helps Popsori see the relationships between artists, companies, media teams, partners, and fans.
How we add value.
Popsori translates deep industry experience into useful work for future professionals, brands expanding into K-pop audiences, and curious fans.
Education
We teach
Career workshops, university lectures, mentoring, and practical resources for people building a sustainable path into K-pop.
Invite Jason to speakAdvisory
We advise
Audience research, fan-culture insight, brand positioning, partnerships, and campaign strategy for brands and companies that want to expand into K-pop audiences with cultural fluency.
Discuss a projectMedia
We create
Video essays, artist interviews, industry explainers, and visual stories about the business, history, and culture behind K-pop.
Watch PopsoriThe mission
Teach people to understand K-pop beyond celebrity hype and online clout by exploring its business, history, and culture.
Press, speaking & business
Bring an informed K-pop perspective to your next project.
For advisory work, workshops, speaking engagements, media opportunities, artist support, or other collaborations, tell Jason what you’re building.