I teach companies and content creators how to break into in the Asian pop culture space.
Trying to break into Asian entertainment scene, but don't know where to start? Having a tough time growing your YouTube channel on Asian pop culture?
If you're a business or content creator, then you've come to the right person.
I've worked in Korea for 11 years in the K-pop, esports, anime, movie, and gaming industries. I've worked at some of the biggest Korean companies such as Yonhap News, Korea Times, and Korean Air's Calm Magazine. I've also worked at the Korea Games Association and at Google on the Stadia team.
Currently, I work full-time as a content creator on my YouTube channel and a business liaison for Korean brands and K-pop labels. I also consult for several well-known companies, Fortune 500 companies, and mid-to-large content creators.
During my K-pop journalist, data scientist, and marketing career in Korea, I've covered over 600 concerts, and worked with SM Entertainment, YG Entertainment, JYP Entertainment, Starship Entertainment, and Kakao Music to name a few labels.
Some of the prestigious end-of-the-year awards shows I've covered include the Blue Dragon Awards, The Golden Disc Awards, the Melon Music Awards, the Korea Music Awards, and the MNet Asian Music Awards.
Seeing the behind-the-scenes at these events showed me the inner workings of the K-pop industry. I first got a glimpse on how networking makes all the difference. I saw that many of the real business deals and agreements happen behind-the-scenes at parties. And I learned how covering these events lead to a ton of paid opportunities.
As an esports journalist, brand marketer, and social media manager, I covered a slew of events. Some of these events include Tokyo Game Show, Tokyo and Seoul Comic Cons, the Starcraft 2 GSL Finals, and G-Star.
One of the most memorable events I covered was the 2014 League of Legends World Championships in Seoul. It was an incredible event to witness competition between two great teams and see around 40,000 cheering loudly in a packed stadium.
Most importantly, the event showed me how the esports and gaming industry works within. The event showed me who gets invited as press or VIP, how to network well without acting slimy, and how to add value to people within the games industry.
On the anime side, I've been honored to have been invited to Anime Expo, Fanime, SacAnime, and Crunchyroll Expo, among other anime conventions. I'm humbled to have spoken at over 30 panels at anime cons as a K-pop and J-pop journalist.
For movies, I covered the Busan International Film Festival, the Bucheon International Film Festival, the Tokyo Film Festival, as well as attended the Blue Dragon Awards. I've interviewed Asian actors and movie producers, as well as review movies for a variety of publications.
Exploring the anime and Asian film scene showed me the immense demand these two mediums are around the world. I learned which anime and films resonate with Asian audiences, what producers look for in greenlighting new projects, and how Asian labels are marketing towards the West.
From all this, I've been around the block in Asian entertainment for a long time. If you're a company or content creator passionate about Asian pop culture, I want to help you break into the scene.
By working with me...
- You'll see how to find pain points within the pop culture industry, how to solve them, and how to make money from them.
- You'll have a deep understanding how Asian culture, trends, and norms play a huge part in succeeding in this space
- You'll grow your YouTube channel and use it as a powerful marketing tool in your business
- And you'll learn how to network in the entertainment space. You'll go from knowing no one to having tons of contacts within the industry.
By working with me, you'll be on a fast track to breaking in the Asian pop culture space. Yes, it will still be hard work, but you won't be wasting your time with guessing what works and what doesn't.