About – Professional

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(Note: This is the professional about me page. For a more fun, down-to-earth version, please go to the Down-To-Earth page.)

Jason Yu is a content creator and business liaison. He lived overseas for 18 years, living in Japan for seven years and Korea for 12 years.

As a journalist and reporter, he had the honor of covering a ton of events: Over 700 events as media/press/industry. The genres Jason covered ranged from film, anime, esports, J-pop, and K-pop.

Below are just some of the events he has been invited to, as well as a handful of labels I had the honor to work with.

Events Invited To
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Bucheon International Film Festival
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Companies Worked With or Collaborated With
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In addition to working in the Korean journalism world, he previously worked at Google on the Stadia team, as well in Korean esports.

Today, Jason heads Popsori as a creative agency focused on Asian pop culture. He works with music brands, video game labels, anime conventions in collaborating K-pop with these companies. He works alongside music labels as a data analyst to help them guide their business decisions.

Lastly, he works as a content creator, creating YouTube videos on the history, business, and industry side of K-pop.

Jason also mentors college students and 9-to-5 employees looking to do a career transition into Korean pop culture. He helps both groups in how to break into the K-pop industry as a journalist, PR, marketer, and data scientist.

In the end, Jason wants to grow Korean pop culture in the West. He aims to bridge the gap between Western and Asian entertainment.

Contact

If you would like to work with Jason, he'd be open to it. His contact information is below. Serious business inquiries only. Thank you.

Jason's email is: jangta[at]popsori.com
(replace the "[at]" with @)