About Us – Professional

(Note: This is my professional profile. For a more fun, down-to-earth description of myself and Popsori, please go to the About Us page.)

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Jason Yu is an esports and K-pop journalist, consultant, and video creator. He has lived overseas for 15 years, living in Japan for seven years and Korea for 11 years.

Originally from California, he started his career as a software engineer after graduating college. After three years as a coder, he would leave his position and move to South Korea in 2010 to teach English. He would teach one year in kindergarten, teach university students English at Konkuk University and Sogang University for five years, and teach Computer Science at an international high school.

While working as a university instructor, Jason would also work as a journalist and columnist at Yonhap News. He would later work at Korea Times as a team leader and editor, mentoring Korean university graduates and coordinating stories with his Korean co-workers. He would also wrote for both publications in esports, Korean life, and K-pop.

During his journalist career living in Seoul, he would cover over 600 events as media. The genres he covered were film, anime, esports, J-pop, and K-pop. Among these events include the Busan International Film Festival, Tokyo Game Show, G-Star, the Bucheon International Film Festival, the Global Starcraft League, and the League of Legends Championships. Jason would work with several companies, including Livenation, JYP Entertainment, Starship Entertainment, 1totheK, Afreeca TV, Blizzard Entertainment, and Riot Games.

Jason would later move back to California. He took a position as the West Coast K-pop writer at South China Morning Post (SCMP) and become an esports consultant to various companies in the tech, law, and gaming industries.

He would create a new YouTube channel during this time called Popsori, a K-pop channel dedicated to learning Korean music in-depth. With the motto “become a smarter K-pop fan,” Jason wanted to share his K-pop media experiences while living in Korea, while teaching K-pop in a fun and educational way.

Jason joined the Google Stadia team in 2022 to work in gaming, while also learning more about the brand marketing side from Google. He continued to work on the Stadia team -- as well as on Popsori as a 2nd full-time job -- until Stadia closed down. The Google layoffs happened shortly after in late 2022, ending his time at the tech company.

Today, Jason continues to create videos on Popsori as a video journalist, content creator, and business consultant.