(Note: This is my professional profile. For a more fun, down-to-earth description of myself and Popsori, please go to the About Us page.)
Jason Yu is an esports and K-pop journalist, consultant, and video creator. He has lived overseas for 15 years, living in Japan for seven years and Korea for 11 years.
Originally from California, he started his career as a software engineer after graduating college. After three years as a coder, he would leave his position and move to South Korea in 2010 to teach English. He would teach one year in kindergarten, teach university students English at Konkuk University and Sogang University for five years, and teach Computer Science at an international high school.
While working as a university instructor, Jason would also work as a journalist and columnist at Yonhap News. He would later work at Korea Times as a team leader and editor, mentoring Korean university graduates and coordinating stories with his Korean co-workers. He would also wrote for both publications in esports, Korean life, and K-pop.
During his journalist career living in Seoul, he would cover over 600 events as media. The genres he covered were film, anime, esports, J-pop, and K-pop. Among these events include the Busan International Film Festival, Tokyo Game Show, G-Star, the Bucheon International Film Festival, the Global Starcraft League, and the League of Legends Championships. Jason would work with several companies, including Livenation, JYP Entertainment, Starship Entertainment, 1totheK, Afreeca TV, Blizzard Entertainment, and Riot Games.
Jason would later move back to California. He took a position as the West Coast K-pop writer at South China Morning Post (SCMP) and become an esports consultant to various companies in the tech, law, and gaming industries.
He would create a new YouTube channel during this time called Popsori, a K-pop channel dedicated to learning Korean music in-depth. With the motto “become a smarter K-pop fan,” Jason wanted to share his K-pop media experiences while living in Korea, while teaching K-pop in a fun and educational way.
Jason joined the Google Stadia team in 2022 to work in gaming, while also learning more about the brand marketing side from Google. He continued to work on the Stadia team -- as well as on Popsori as a 2nd full-time job -- until Stadia closed down. The Google layoffs happened shortly after in late 2022, ending his time at the tech company.
Today, Jason continues to create videos on Popsori as a video journalist, content creator, and business consultant.
Skillset and experience
Jason has worked as a marketer, content creator, copywriter, and full-stack programmer throughout his career. These days, he works with entertainment and pop culture focused companies grow their brand and increase their profit.
Here are some the results he accomplished in his previous jobs, past clients, and current projects.
- Created a viral video with over 1.7 million views on YouTube.
- Increased profit for two media sites selling English learning material from $0 to $2000 a month.
- Increased monthly traffic for two media sites from 100k to 250k and 50k to 85k views per month respectively.
- Worked on the Google Stadia team, increasing engagement within the Stadia community by 35% and negotiated brand deals with over 20 gaming companies.
- Consulted Western esports companies and taught them the Korean esports scene and Korean culture.
- Created a personal project called Asian Filmist, a site about Asian films, and ranked several articles in the top 5 of Google SEO in less than three months.
- Covered over 600 anime cons, esports tournaments, K-pop and J-pop concerts, and music festivals in the US, Korea, and Japan.
- Worked Korean music labels and increased ticket sales from 50% to 250%.
Below are my several of my publications in articles and videos.
Publications interviewed or referenced in
Kübra Okutan / Roskilde University, Denmark: The rise of Korean music and hip-hop
Music articles in media
Asian articles in media
Esports articles in media
Esports articles for businesses
Why IU is well-respected:
Why BoA is well-respected:
How K-pop became more popularthan J-pop globally:
The rise of BTS
Why B.A.P didn’t break out and become huge like EXO and BTS
How the TWICE Dome Tour cemented TWICE’s popularity in Japan
The revival of Japanese city pop
The rise of Dreamcatcher