Bio

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(Note: This is my professional profile. For a more fun, down-to-earth description of myself and Popsori, please go to the About Us page.)

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Jason Yu is an esports and K-pop journalist, consultant, and video creator. He has lived overseas for 15 years, living in Japan and Korea for seven and a half years each.

Originally from California, he started his career as a software engineer after graduating college. After three years as a coder, he would leave his position and move to South Korea in 2010 to teach English. He would teach one year in kindergarten before teaching university students at Konkuk University and Sogang University for five years.

While working as a university instructor, Jason would also work as a journalist and columnist at Yonhap News. He would later work at Korea Times as a team leader and editor, mentoring Korean university graduates and coordinating stories with his Korean co-workers. He would also wrote for both publications in esports, Korean life, and K-pop.

During his journalist career living in Seoul, he would cover over 300 events as media. The genres he covered were film, anime, esports, J-pop, and K-pop. Among these events include the Busan International Film Festival, Tokyo Game Show, G-Star, the Bucheon International Film Festival, the Global Starcraft League, and the League of Legends Championships. Jason would work with several companies, including Livenation, JYP Entertainment, Starship Entertainment, 1totheK, Afreeca TV, Blizzard Entertainment, and Riot Games.

In late 2017, after living in Korea for seven and a half years, he would move back to California. He took a position as the West Coast K-pop writer at South China Morning Post (SCMP) and become an esports consultant to various companies.

He would create a new YouTube channel during this time called Popsori, a K-pop channel dedicated to learning Korean music in-depth. With the motto “become a smarter K-pop fan,” Jason wanted to share his K-pop media experiences while living in Korea, while teaching K-pop in a fun and educational way.

Today, Jason continues to create videos on Popsori, while working as a K-pop writer at SCMP and esports consultant in California.

How Jason can help you

Jason works in the marketing, content creation, and copy writing fields, specializing in the pop culture / entertainment field.

Here are some the results he accomplished in his previous employment, clients, and current projects.

  • Created a viral video with over 1.1 million views on YouTube.
  • Increased profit for a company selling English learning material from $0 to $2000 a month.
  • Increased monthly traffic for a company from 100k to 250k.
  • Consulted Western esports companies how they could relate and understand Korean companies better.
  • Created a site called Asian Filmist, a site about Asian films, and ranked several articles in the top 5 of Google SEO in less than three months.
  • Worked with a Korean music label to promote their small concert by doubling their ticket sales from 400 to 800 buyers.

Below are my several of my publications in articles and videos.

Publications that interviewed or referenced me in news and academia

World Magazine: Crazy for K-pop

Kübra Okutan / Roskilde University, Denmark: The rise of Korean music and hip-hop

Music articles in media

SCMP: How K-pop bands like BTS and BLACKPINK cracked North America

SCMP: K-pop girl band BLACKPINK’s US tour marks meteoric rise to global success

SCMP: Is J-pop girl band Perfume destined for US stardom?

SCMP: How Candace Sosa’s song Killing Time became K-pop boy band BTS’ hit single, Euphoria

Asian articles in media

Yonhap News: Mirrors reflect obsession with physical appearance

Esports articles in media

xLive: How esports online became more dominant than traditional media

xLive: Investing in esports: why brands and celebrities want a piece of the esports scene

IGN: How Korea embraced eSports

Yonhap News: The rise of eSports and interview with Artosis

IGN: Behind the scenes look at a Starcraft 2 match in Korea

Vertagear: Why should you care about EVO 2019

Videos

Why IU is well-respected:



Why BoA is well-respected:



How K-pop became more popular

than J-pop globally:

The rise of BTS



Why B.A.P didn’t break out and become huge like EXO and BTS



How the TWICE Dome Tour cemented TWICE’s popularity in Japan



The revival of Japanese city pop



The rise of Dreamcatcher

Contact info

If you would like to work with me, let’s connect. My contact information is below. I would request that these would be serious business inquiries only. Thank you.

My email is: jangta[at]popsori.com
(replace the "at" with @)

LinkedIn

YouTube